Thursday, April 27, 2017

Perry Productions Named 2016 Small Business of the Year by Cabarrus Regional Chamber of Commerce

Perry Productions was recently named the 2016 Small Business of the Year by the Cabarrus Regional Chamber of Commerce. The award, sponsored by F&M Bank, is given to companies with fewer than 500 employees.

Brian and Lisa Perry began Perry Productions as a newly married couple transplanted from Ohio to Cabarrus County over 20 years ago working as technical writers and publishers for their first client, Electric Power Research Institute, that continues to still be one of their largest clients today.

Recognizing the importance of the internet and website design for businesses early on, they added website development to their services. One of their first web/social media clients was the Gem Theatre in Kannapolis. The success they garnered through that account brought them many more businesses and nonprofits, and they began to grow rapidly.
In 2013, Lisa was contracted by Constant Contact to speak on email marketing and social media. In 2014, Perry Productions added social media management as a more prominent service resulting in 15 monthly retainer accounts that have made tremendous impacts in revenue and awareness for their clients.
After working out of their home for 20 years, Perry Productions decided it was time to move their office to Synergy Office Suites at the Old Creamery to obtain a more prominent location within the business community to accommodate their growing staff and offer more accessibility to their clients. They quickly outgrew that and in 2016, Brian and Lisa purchased a historic home in downtown Concord that is the new location of Perry Productions.

Our ribbon cutting for our new location is scheduled for May 17, 2017. This will be an all-day drop in celebration with the official ribbon cutting scheduled for 4:30pm.

Friday, August 21, 2015

Perry Productions Launches New Mobile-Friendly Website for the Community Free Clinic



We are proud to announce that we have launched a new mobile-friendly website for the Community Free Clinic featuring responsive design. This new site will be user-friendly no matter what device is being used to view the site (smart phone, tablet or desktop). Visitors to the CFC website will be able to easily access pertinent information whether they are patients looking for care or supporters seeking to attend an event or make a donation.

Perry Productions launches new mobile-friendly website for the Community Free Clinic: www.communityfreeclinic.org
We appreciate the CFC hires us again to redevelop their website as well as assist with their social media and email marketing efforts.

“Community Free Clinic continues to rely on the vision, creativity, and expertise of Perry Productions to keep the image of our Mission, “Keeping People Healthy”, fresh and vibrant. Their team has just designed another new and improved website for us.  We believe it will be responsive to our present and potential supporters and guide those in need of our healthcare services to us." 

- Marie Dockery, Executive Director

Friday, May 29, 2015

Facebook's New Video Call to Action Option

Facebook has added a great new feature for your videos - a Call to Action that shows up when your video ends. When you couple this option with the great reach Facebook videos receive, this is a fantastic marketing tool.


So, how does it work?  If you're posting a video directly onto your Facebook page (not copying the link from YouTube or another source), you can include a link at the end of the video along with a text button that suggests the viewer click to view the link.



To add a call to action to your Page's video:
  1. Click Photo/Video at the top of your Page's Timeline and upload a video
  2. Click Add a Call to Action below the video
  3. Click No Button and choose the text you'd like to appear at the end of your video
  4. Add the web destination where you'd like to send people who've viewed your video
  5. You can also create a headline and describe the link



Want to learn more about how Facebook videos are getting more reach than any other kind of post? Check out this article:  Native Facebook Videos Get More Reach Than Any Other Type of Post

Tuesday, March 17, 2015

Responsive Website for the Cabarrus County Education Foundation

Have you heard the statistics about mobile usage? Over 30% of people are now using their handheld devices exclusively to access the internet and that number will continue to grow. How does your company's website stack up when viewed on mobile devices?

The best thing to do is to go visit your own website from a smartphone and see firsthand what your potential customers, clients, or donors are experiencing. That first impression (good or bad) often means either new business or a lost opportunity.

A website built using responsive design greatly enhances your user's experience and also allows you to only have to update one website. Many companies have addressed the mobile issue by having a separate mobile site, but with responsive design, you only have one site and it adjusts based on the device that is accessing it.

Take a look at the transformation of the Cabarrus County Education Foundation's (CCEF's) website to responsive design.



Before - www.cabarruscountyeducationfoundation.org

After - www.ccefnc.org
After - www.ccefnc.org
Not only did the CCEF get a fresh new look, but it also looks great across multiple devices. Another important change was shortening their domain name from www.cabarruseducationfoundation.org to www.ccefnc.org. The long URL that was very prone to typos. We've all experienced "fat finger disease" at some point or another. The shorter URL is much easier to remember as well as much more conducive marketing pieces and other promotional items.

Keep these things in mind when you are evaluating your web presence and your mobile user's experience with you online.

For more information about a responsive website, call or email us at Perry Productions, 704-788-2949, design@perryproductions.com.


Thursday, February 26, 2015

Our Next 20 Years

As we prepare to move Perry Productions into our first brick and mortar offices ever at The Old Creamery, it is hard not to reflect on the past 21 years in business and what has been the magic formula that has allowed us to thrive, sometimes just survive, and to truly still love what we do.
 

It begins and ends with Brian and I, our belief in each other, the genuine relationship we build with our clients, and the work ethic we learned from our parents. 
Brian and I moved to Charlotte, NC from Ohio after we both graduated from Ohio University. Here’s a newsflash: it was hard for an English and Art major to find a job in the industry in 1993, so he worked first for Rent-a-Center repossessing VCRs and then at a Debt Collection agency where he harassed people to pay their bills on the phone. I worked for a small newspaper in Pineville, doing the layout in QuarkXpress and literally pasting up the paper with wax every week. I also delivered the papers and met with clients to design their ads. It was back in the day when starbursts were HOT…remember that?



Eventually I was let go because the owner could not afford to have me, so I worked for a short time at a sign company, cutting out vinyl letters and making banners. I had developed relationships with a few people who wanted us to create ads and flyers on the side, so I would meet with them and then bring the work home and Brian would do it on the computer at night after working all day. I was 23 years old when we started our business. We had lived in the south for 1 year and we hardly knew a soul, but we thought – why not?
 

We would often think about my Dad, who was an elementary PE teacher who retired with over 200 sick days unused. He worked hard and provided for his family every day. Brian’s Dad worked for the railroad – driving 45 minutes each way and often working overtime, never missing work either. Both of our moms also worked and juggled schedules to get to our sporting events or to come see us in college and eventually in NC. They had our backs and they believed in us.

After awhile, I joined BNI and started to grow our business more, eventually leaving the sign company and going full time. We worked first on a banquet table and then one of those huge Office Depot wood desks in one of our guest rooms and that is where we worked together. I would hit the pavement during the day and Brian would collect debts and we would do the work at night. 

That Christmas break, Brian was tired of driving into Charlotte every day and doing a job he hated. We discussed his leaving and giving Perry Productions a go full time. It would mean we would have to buy our own insurance and we would have no retirement, but he loved design. So we did it! He left his job and we were both self-employed!
 

We really needed a good computer and my Grandmother got wind of our endeavor. We decided to ask her for a small loan – back then a good Mac cost about $5000! We found out many years later, after she passed away, that she actually vetted us with my uncle who was a banker to see if it was a good idea! To this day, I still have the letter she wrote us in our office wishing us well. I wish she could see what she helped create for us. 


Our first client was John Figarelli with Fig’s Fitness and Fat Loss Foundation. We were both struggling start ups and we still keep in touch today. John now runs the National Fitness Hall of Fame. We bartered for work and we took any job we could find. Our first big break was with the Charlotte Philharmonic Orchestra. We were just dropping off an ad at their office, but they ended up asking if we could do their concert program – the conductor was doing it himself at the time. It grew into a seven year relationship where we did all of their design work, and it led to many other opportunities. 

We moved into a bigger house, but we still weren’t regularly meeting people. Our friends Jackie and Chet Palmer introduced us to Michelle Riley who invited me to visit the Rotary Club of Cabarrus County. I immediately felt at home there and I have made friendships that are more accurately described as extended family. We jumped in and we served our community. Then people started hiring us. Rotarian Steve Morris hired us to do his weekly Gem Theatre email newsletter and then his website and eventually social media. We have now been working with him for 10 years and it is our family's favorite place to watch a movie. 


At the time, we were shifting away from print media and saw the trend towards website design. We found a great programmer to partner with and started to grow that side of our business. Rotarian David Olive, with Pfeiffer University, took a chance on us and hired us to redo the college’s website. We worked closely with our good friend, Natasha Suber, for many years and when she left for another opportunity, she hired us again to work with her at Monarch.

We have had so many clients who became friends and friends who became clients. We have been fired by a few – we’re not perfect. And we’ve had to break up with a few who just weren’t a good fit (and that is ok!). But our recipe has always been to charge what is reasonable for our experience and help our clients to the fullest. 

And then there is the Electric Power Research Institute (EPRI) whom we still work with today. We were hired to do a flyer 19 years ago and that relationship has been the backbone of our success. Every November and December, we literally disappear into a sea of technical reports and we emerge on Christmas Day to a fresh new year. The work is hard, but we have also been friends with the staff at EPRI for as long as we have known them. They even threw a baby shower for us when Jake came home. 

Our clients are more than a “job” for us. We build relationships. We learn about their businesses and we learn about their lives because we care. And in turn, they care about us.
 

Now we have our first employee, Denise Moreno, who keeps up with our chaos, and a number of contractors who we regularly work with – we are extending our Perry Productions family. We expect a lot and we give a lot.


Because of this business, we were able to build a home...we were able to adopt two children in our early 30s...we were both able to regularly volunteer in our children’s classrooms in the middle of a workday. We spent summers at the pool and worked in the evenings.
 

In the end, we did all of this so we could have a family. We still have a schedule that allows us to make honor roll assemblies and field trips with our boys. Dylan is always eager to learn Photoshop or how to code, and we are even entertaining the idea of having Jake work with us as an intern this summer.


Lastly, every single day I get to work with a man that makes me laugh and supports me unconditionally. He is so very talented and smart…and he is patient and he is kind...which is also a sign that hangs in my office. I just can’t imagine not working with him every day, even 20 years later and I guess I will just have to learn to live with that wall that will be between us for the first time. When I hold onto all of the balloons, he hangs onto me and it works for us.

Life is very, very, very good and we don’t take it for granted. I am so sincerely grateful to everyone who has helped us reach this next phase of our professional life. We are excited about the future, and are grateful for the road that has brought us here.