Showing posts from 2015

Perry Productions Launches New Mobile-Friendly Website for the Community Free Clinic


Facebook's New Video Call to Action Option

Facebook has added a great new feature for your videos - a Call to Action that shows up when your video ends. When you couple this option with the great reach Facebook videos receive, this is a fantastic marketing tool.

So, how does it work?  If you're posting a video directly onto your Facebook page (not copying the link from YouTube or another source), you can include a link at the end of the video along with a text button that suggests the viewer click to view the link.

To add a call to action to your Page's video:
Click Photo/Video at the top of your Page's Timeline and upload a videoClick Add a Call to Action below the videoClick No Button and choose the text you'd like to appear at the end of your videoAdd the web destination where you'd like to send people who've viewed your videoYou can also create a headline and describe the link

Want to learn more about how Facebook videos are getting more reach than any other kind of post? Check out this article:  Nati…

Responsive Website for the Cabarrus County Education Foundation

Have you heard the statistics about mobile usage? Over 30% of people are now using their handheld devices exclusively to access the internet and that number will continue to grow. How does your company's website stack up when viewed on mobile devices?

The best thing to do is to go visit your own website from a smartphone and see firsthand what your potential customers, clients, or donors are experiencing. That first impression (good or bad) often means either new business or a lost opportunity.

A website built using responsive design greatly enhances your user's experience and also allows you to only have to update one website. Many companies have addressed the mobile issue by having a separate mobile site, but with responsive design, you only have one site and it adjusts based on the device that is accessing it.

Take a look at the transformation of the Cabarrus County Education Foundation's (CCEF's) website to responsive design.

Not only did the CCEF get a fresh new …

Our Next 20 Years

As we prepare to move Perry Productions into our first brick and mortar offices ever at The Old Creamery, it is hard not to reflect on the past 21 years in business and what has been the magic formula that has allowed us to thrive, sometimes just survive, and to truly still love what we do.

It begins and ends with Brian and I, our belief in each other, the genuine relationship we build with our clients, and the work ethic we learned from our parents. 
Brian and I moved to Charlotte, NC from Ohio after we both graduated from Ohio University. Here’s a newsflash: it was hard for an English and Art major to find a job in the industry in 1993, so he worked first for Rent-a-Center repossessing VCRs and then at a Debt Collection agency where he harassed people to pay their bills on the phone. I worked for a small newspaper in Pineville, doing the layout in QuarkXpress and literally pasting up the paper with wax every week. I also delivered the papers and met with clients to design their ads. …